Role: Creative Direction & Producer

Project: Developed e-commerce photography standards, within the greater brand look and feel, for Cake Kits that highlight their colorful and fun, party feeling.

Role: Art Direction & Producer

Project: Direction for product photography that includes the full contents and also showcases the excitement of the finished project.

Role: Creative Direction & Producer

Project: Developed e-commerce photography standards, within the greater brand look and feel, for Precut Fabric Collections that highlight the unique aspects of the product including color, variety and scale.

Role: Creative Direction & Producer

Developed e-commerce photography standards, within the greater brand look and feel, for Fabric By The Yard that highlight the unique aspects of the product including color, scale, touch and feel.

Role: Creative Director & Producer

Project: Developed e-commerce photography standards, within the greater brand look and feel, for Cloudborn Fibers, that highlight the unique aspects of the product including color, scale, touch and feel.

Role: Creative Direction & Producer

Project: Developed e-commerce photography standards, within the greater brand look and feel, for Quilt Kits that highlight the unique aspects of each item individually and as a collection. A human touch is provided by the model, socks and motion to showcase the excitement that follows completing a project.